I was excited to start on Figma and create the brand for my app I think that it was overall successful and really shows the true purpose of my idea. My favourite bit of the branding was seeing the work mark and the logo come together, which I think is one of the most eye-catching logos I have created for any product in this course.
I started by making a mind map of the ideas I came up with for my eco home. I wanted something related to the environment, but not a direct word like eco. I brainstormed ideas like Nova Vert and Terra. I decided to go with Terra as it is the science fiction word for Earth, and this links with my app completely, as it will provide me a method to reduce carbon emissions, allowing me to help the Earth.
Or my word mark, I looked at different typefaces on Adobe, and u found a typeface called Dazzle, which I thought had a futuristic feel but also a fun and welcoming rounded shape. i tried different options which this typeface, like adding Haus/house which is didn't like as i wanted it to me one word. the second idea was to add houses to the logo which i think was a great idea as it shows the community of houses in the future that will be sustainable or net zero homes. I decided to make an anagram of the letters t and e and join these together to give it a more interesting feel. I added a house to the top of the T, which I think was very successful and will foreshadow the future of eco homes.
For the typography of the logo and the dashboard headings, I used unicase bold. This typeface is a single-case typeface, meaning that it takes characteristics of upper and lower case letters, creating a consistent and modern look. The design of this typeface has a futuristic feel and conveys innovation, which I want to show in my app. Dazzle unicase if still legible, but unique, and makes the dashboard memorable.
The body text is Roboto, which has a high legibility and is very easy to read in different sizes. It has a modern look with some friendly curves, making it modern and clean, which I wanted in my design.
I actually found this one of the hardest parts of the branding, as there were many different opinions I could choose from. I knew that I definitely wanted to try with earthy colours to convey meaning, so I went with a light and a dark shade of green, but I also wanted a pop of colour to taste, I could use throughout the dashboard pages. I wanted to have a course for each of the pages. I choose to have a light green, dark green, blue, light blue, yellow and orange. I think that these really complement each other, especially in the logo with the hint of the colours in the houses. white and back will be used for the text on the dashboard.