For the banking application that I am creating the target audience is 16 - 26 years old and when looking through the brand new articles I came across a coffee brand located in the United States and its target audience is university students. This brand Brew Bike specifically sells cold brew coffee and was created by an 18-year-old student who sold coffee on his bike to students across the campus. When they rebranded this brand they decided to create a mascot as a brew bike was created on a college campus, this mascot is bright and energetic showing the teammates of the business but also having fun while selling and making the coffee.
Alongside the mascot, they created an extra set of bean icons that add playfulness. and quirkiness to the brand allowing it to be eye-catching and different from other big commercial brands. these beans are aimed at the university students by having them themed to the university such as dressed up for a day out, or relaxing, these icons are also fun and used across the packaging such as the coffee taps social media content and merchandise.
This rebrand was very successful and this one has a lot of personality and breaks the traditional look of other coffee brands. This brand logo rebrand was very successful as they have many different moods and activities allowing them to connect to their target audience students. the colour scheme of the brand has a primary colour of cold brew products and the secondary colours are representative of highlighter colours which are used by students to combine energy and school spirit. The tone of voice of this brand is expressive and has a link to the studying hours students also in each separate university they can use the school colours and language to highlight and use in the branding. This rebrand was very successful in the way it was attracted to a certain age group and community with the use of the character and the bright accents of the colour.
Revolut is a digital banking service whose target audience is the younger generations. revolute allows users to transfer money in 29 different currencies, and has money-saving vaults. there is also a monthly subscription that allows for more features such as no fees, cash back and travel and concierge services.
Revolut’s original design consisted of a more fun and handwritten typeface. the main feature of the word mark was that it had a white outline with a transparent background.
Then they decided to keep the original R of the word mark and make it a logo but redesigned the word marks typeface to a San serif typeface which made the design more modern and attractive to the younger tech-savvy generation, after a further redesign they changed the logo to fit the theme of the word mark which made it more consistent throughout the brand. they used the same typeface but removed part of the upper section of the R which gives the word mark more visually interesting and a modern feel.
The colour scheme of Revolut is effective as it has plain white and black for the main primary colours and then hints of pink, purple and blue for the secondary colours the third colour palette colours use orange and green for icons of accounts and different buttons. the combination of the bright colours vs the plain white and the black/greys gives that app something visually interesting and a sense of fun without taking the modern edge away from the brand. The bright colours can be found in the designs of the cards, buttons, icons and background of the applications. Revolut is also effective with the younger generations as of the displayed and fun features of the app, also it includes animations which describe what the features do in a more fun and expressive way.
One of my brand values was security so I decided to look at the rebranding for panda security. panda provides online security for millions of users across the world (195 countries) even though the company was not named after the animal but was named after the Spanish word for gand Pandilla, the new look has a panda face which is very abstract but also cute without being too playful or too cold which I would like to present in my brand as it is important to have professionalism. they also created a set of icons that simplifies the security term but they still have meaning and can be understood. which is important when branding a security business. when the virus is protected they created a red icon set which can portray evil or anger which gives the user an idea of what these are doing which was a very successful design element.