The Belfast City Council wants to create a new brand identity with a new modern website for the Titanic Quarters. The Titanic Quarters is a vibrant waterfront development in Belfast with lots of background and innovation. It spans over 185 acres of land, most famous for the site where the RMS was created. It is one of the largest urban waterfront regeneration projects, with over 1 million visitors annually.
In recent years, the Titanic has been an essential destination for tourists and locals, with iconic attractions like the Titanic Museum and the Lagan Boat Company. However, in recent years, the Titanic Quarters have seen a decrease in footfall, especially after the COVID-19 pandemic. Economic conditions such as inflation have also drawn people away from the Titanic Quarters.
A website coupled with a brand identity will significantly boost the Titanic Quarter’s appeal. By having easy access to events, visitor information, and virtual experiences, the website will make planning easier and more accessible. A cohesive brand identity including a memorable logo, consistent design elements, tone of voice and the addition of a website will make the brand recognisable and engaging for the user attracting new visitors driving footfall and once again making the Titanic quarters appealing again.
As a UX designer, I have gained vital experience while working on many branding projects, websites and user research initiatives. in branding, I have developed and refined visual features, creating a cohesive and memorable brand that aligns with the user’s needs and the overall goal. my work on websites has involved user-centred design and responsive platforms aligning with the usability and navigation of the website. during user testing, I have conducted many different methods, including interviews, surveys, and usability testing, to inform my design decisions, ensuring that they meet the user’s expectations. the combinations of these will allow me to create a seamless, engaging digital brand and experiences.
The brand identity for the Titanic Quarter will be designed, taking into consideration the history and heritage of the Titanic Quarter, creating an engaging brand personality. by using the workflow below, I will achieve this.
research → ideation → design → feedback →iterations
The Titanic Quarters website will aim to increase footfall by attracting tourists, the local community and businesses back to this area. the website will have. the main focus is meeting the needs of the audience by promoting the attractions, events, and job opportunities in the area. The research is vital from user interviews, competitor analysis, usability testing and surveys. this will happen alongside the workflow for the design of the UI of the website, which is shown below.
User research(competitor analysis and user testing)→ Ideation→Wire framing→ Prototyping → Testing→ Refinement