During the lecture, we explored typography and how the typeface can create a type for the piece, so we must choose the correct characteristics of the typeface and how it can communicate with the user. during the lecture we also looked further into the project by looking at some names we could use for our banking apps we got some peer feedback. we started from when typography was started when icons were carved into walls to modern-day typography.
The first task of the lecture was to pick 5 names that stood out as a good banking name. We uploaded these onto a miro board and then we ranked each other’s name from 1st to 3rd place. This gave me an insight into what my peers were thinking of using it also gave me some ideas on what I could use for my banking app.
After I got feedback from the class I thought that cash-cow was good as it was not related to finances, as dough and dosh are more related to finances and they can be more slang words and could not be used internationally. After some feedback on my other ideas, I came up with more names that have some relation to finance but not to the blind eye, I came up with names like plum, monkey, macaroni and pony. These names will allow the user to create an emotional connection to the business and these names are more fun and take the finance terminology out of the words.
To understand more about how to use typefaces to convey a tone of voice we created a typeface persona which allowed me to explore what the typeface can represent and how the typeface can have a message behind the design. I got given the typeface Museo which is had never heard of before which was fun to research as I had no background knowledge. We had to personify this typeface so I researched the background of Theo’s typeface including the age when it was created, creators and if it had a family of fonts. When writing the biography I decided to have the typeface act like a human and describe its transformation into a job and a rebrand of the job. I looked at the typeface in further detail and thought it was minimalistic, eccentric, hardworking and highly legible. I also looked at the Aimee’s that the typeface wanted to have and the interests of the typeface which were the features of how it can be used in different languages. I also looked at what typeface works well with Museo. When researching the typeface it was hard to find a brand that used the typeface it was more independent businesses, especially food places and books.
Typography can act like a form of communication especially Celtic letterforms because of the intricate detail of these typefaces. When looking at the names I have to consider I have to use the correct typeface that links to the tone of voice I am conveying but also the values of my banking soo especially innovation so I don’t want to use a typeface that is overused in today’s society.
<aside> 📖 Meet your type
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types of typefaces