During this week lecture we explored the different research techniques that we can do to make the best idea for our brief. during our research we should look at how big the problem is what opportunities we might have to create a solution.
https://www.nngroup.com/articles/discoveries-in-industry-revealed/.
In this article the group conducted a survey which the information highlighted the importance of the discovery phase in UX, but through this survey they saw that many organisation struggle to use discovery phase in UX as of the lack of time ad lack of time management. 75% of organisation stated that they conduct discoveries but only 20% of these organisation use this for every project.
One of the main problems of not using discovery is the time pressure to deliver, as they have a limited understanding of the value. UX practitioners are more likely to report the success of products if they conduct discoveries. 52% of respondents said that their last project was successful, and 83% who carried out discovery in their last project and it was successful. Discoveries lead to better outcomes
Most of the teams are usually groups of 4 and have a time scale of 2 weeks, these groups usually have UX researchers, a designer and the project managers. The most common way for discovery is stakeholder interviews, competitor analysis and data analysis. Having a short discovery phase can be because to budget, but rushing through this can lead to uninformed design solutions or decisions. This article showed that taking time for proper discovery work can greatly improve the project and ensure that the teams have an understanding of the problem instead of just jumping into the solution.
During this lecture, we went over a view of user research methods and why user research is an important aspect of designing, as it allows us to understand who and why you are designing, finding problems from the users, but also the needs for the design. After reading the article *https://www.uxdesigninstitute.com/blog/user-research-in-ux-design/* i understood why it is important to have user research in design.
User research will help designers understand
User research involves qualitative and quantitative design to inform the design decisions made.
Desk research - Desk research is the starting point to the discovery phase, which involves gathering information from existing sources, which can help inform decision making.
Competitor Analysis - Competitor Analysis is a method to gather information about your direct competitors, such as their products. marketing strategies. This allows us to understand the business’s strengths and weaknesses.
Customer reviews
Website analysis
