• everybody can be a content creator
  • client - produces products for clients - imagery, video, graphics, infographics, text and animation.
  • self-generated - blogging, design, branding, products, podcasts, Wikipedia
  • user-generated content- social media - TikTok, Twitter, YouTube and Facebook - interactions, context, feedback, content - social media.
  • content curation - sorting through vast amounts of content and presenting meaningful and organised ways in specific themes.
    • find - organise - share

user and job stories

visual grammer

“Visual grammar provides a way to describe and communicate features of an image.”

• 60% white and 30% colour

tips for visual grammar

• simplify

• constraints

• reuse elements and minimise visual complexity

• do some us content teardown

  • show the different features

experiments with different typefaces

brand dictionary