Wolfgang Weingart was a German typographer and graphic designer, his work has been described as Swiss typography and has been regarded as New Wave or the Swiss punk typography. Weingart learnt how to use linocuts and woodcuts to help create the typefaces. over the years he has helped develop the typography. he used international styles by creating new techniques of design and having different experimental compositions of the text. Wolfgang uses different elements to create an interesting design, including deconstruction, extrapolation, juxtaposition, and cross-analysis. Which allowed him to develop a new design approach. Weingart created his interesting pieces by changing the grid, replacing areas, cutting them up, and changing the weight of the typeface as the styles and the size.
These pieces bring a whole new perspective to typography as he uses different layouts and orientations of the characters. Cutting parts of the letters out creates a different visual element and something more interesting than the normal letter. during the lecture, we were tasked to experiment with the letterforms in reference to the work of Wolfgang Weingart. I liked this exercise as it helped me visualise and experiment with the different compositions.
Firstly I chose the letter K and zoomed into different areas of the letter to create a different composition I also changed the orientation of the letters. for the second task, I used the letter B and removed parts of the letter to create something visually interesting.
Willi Kunz is a graphic designer and typographer who focuses on a postmodernist approach and a contemporary approach to design. Willi uses the use of positive and negative space to present his typography/information, he presents this information in many different orientations which makes the pieces visually interesting even without the use of multiple colours. the use of the geometric shapes of the letters and the words creates a new way of presenting information. he also uses the position of the words to create meaning.
These characters share the same visual appearance, including numbers, letters, punctuation and special characters. Strokes, counters and proportions can define a typeface. A font is sold singularly or with weight/ posture variations but still in the same family, this can be referred to as a typeface character at a single-point size.
A San serif is a typeface that doesn't have a serif the end of the strokes do not have any perpendicular lines. some examples of san serif typefaces are Arial, Futura, and Helvetica. A serif is a small perpendicular line that is at the end of a stoke. some serifs can be bracketed, different widths from where they meet the stroke.
Symmetry is a way that balance is achieved as it is when the visual elements are mirrored and asymmetry is contrasting to symmetry as the elements are in an irregular composition but balance is still achieved.