photography is the art of taking images with light sensors materials eg digital sensors and fils using a camera. the camera controls aspects of exposure, focus and composition creating visual representations of scenes.
Decorative images are used to enhance the visual appeal of design, and composition. These decorative images serve only for aesthetic function by adding beauty, but also atmosphere, these images do not convey specific meaning. these images can include patterns, textures, colours, and shapes which will be pleasing to the eye and very eye-catching allowing for the pice to be noticed and looked at in mote depth.
Information colouring images are designed to communicate specific meaning information, idea, a purpose to get a message to a viewer unlike decorative images. This have a function to convey content and support of Text presentation, of visual communication. These images can take various forms e.g. a chart graph, diagram map, illustration or a photograph.
Photographs are coming years in branding as they can convey a browser than today to help explain the message can also create emotional connections with the audience as they will be able to capture the essence of the brands, showing their value product services in real life settings. These will evoke emotions with the user and can foster a sense of familiarity and trust within the brand.
Orto is a Belfast brand of pizza with 3 stores across the city. They have their brand designed by Crown Design which is very effective. in their brand, they use many different photographs that give the brand a nice and friendly personality and give the viewer information on what the brand is all about and the service they provide. Also most of the photos they all include the logo or part of the logo, the brand colours or the word mark.
Vero true food is the feel good food place what is filled with flavour. It is located in Belfast and brings fresh energy to the industry through the optimistic brand identity, as of the bold and bright features with a hint of warmth coveting the honest and friendly workers and authentic ingredients This brand identity was created by Crown designs, and they focused on creating photography that was based on their products and services, showing healthy and optimistic view point on the brand - information - carrying photography
