What is content design?

https://contentdesign.london/blog/what-is-content-design

Content design is thinking that uses data and evidence to meet user needs at the time and in the right format. Content design focuses on how people consume content.

• A user-first approach to solving communication problems.
• Useful for any kind of content, not just digital.
• Supports and complements UX/UI design, not a replacement.
• Empowers marketing and creative work by focusing on clarity, structure, and connection.

Research

• Content design starts with the research, including desk, usability testing or expert
• No assumptions can be backed by evidence

User Needs

• User needs are defined by the user stories from the research
• Focus on the quality over the traffic, this will help the users solve the real problems
• Good content answers the specific tasks and moves users closer to the goals

Journey and channel mapping

• understand the user journeys - what are the motivations, effort, timing and the information needs
  • What the user’s motivation is when they come to our content,
  • How much information can they take in on the journey?
  • How much work is it for the user to get to a result?
  • What information do they need exactly at what point?
• Ensure there is consistent messaging across the channels
• Choose the right channel - not just digital, use posters and events

Language and emotion

• Use the language of the audience - use no jargon