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How Design makes the World - scott berkun

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Content strategy involves planning, creating, delivering, and managing useful and effective content. This ensures that all content serves a purpose and aligns with the business goals. The goal of content strategy is to ensure that users can find and engage with the right content at the right time in their user journey, allowing for a positive and engaging experience that meets expectations.

Key elements

• purpose - business objective and the user needs
• Ownership - define the roles for content, creation, maintenance and the measurement
• Format- decide on tones, styles and delivery platforms
• Organisation - structure for navigation and findable content
• Lifecycle - plan for publishing, maintenance and removal of content

Phases of content strategy

Strategy - aligns the content efforts with the goals to ensure coherence

1. Planning - define the goals
2. Creation - develop the content
3. Maintenance - review and update information
4. Unpublishing - remove outdated and unnecessary content

Content cycles through planning, creation, maintained until it is removed. Effective content strategy relies on user research.

Ongoing approach to content

Good content is essential for a successful user experience, it connects users to the information They need and aligns with the organisational goals. a strong content strategy sets overarching goals creates plans for success and prevents misleading content. to ensure success prioritise the content before the UI design. Thinks about whether the content makes sense is engaging this will allow the content to feel purposely and effective throughout the design process.

phycology - understand users’ mental model, we should design products to what is similar and what the user already knows - familiar design -

Emotional factors of content strategy

Effective content strategy addresses emotional user needs to enhance engagement and trust

• empathy - understand the user's frustration and goals and connect emotionally
• Tone and voice - use appropriate tone to evoke comfort trust and excitement