During this week’s lecture, we discussed the process of brand roll out and the importance of touchpoints in a brand. we discussed how brand have included motion in their logos, wordmarks and advertisements which I would like to explore further.

Touchpoints

Touchpoints are anything that the customer comes across when looking at the brand. this can be physical such as a store and digital such as a website or social media posts. Touchpoints can also happen in person such as word of mouth. Touchpoints are important as they set the tone for first impressions, create a distinctive identity, brand experiences, customer loyalty, marketing and communication, competitive advantage, and gather feedback and insights.

Physical brand touchpoints - interactions a person can have with your brand in the real world

• in-store experiences
• product packaging
• trade shows and events
• branded merchandise

digital touchpoints - all online interactions that shape your brand in the digital world

• websites
• social media
• email marketing
• online advertisements

communication touchpoints - how a brand conveys its message

• advertising
• public relations
• customer services interactions
• content marketing

human touchpoints - direct interactions with the people who represent the brand

• employee interactions