User Experience

User experience can be shortened to UX it is the deep understanding of the users and their needs, values, abilities and limits. for a business, this also takes into account the goals and objectives. Ux design is the design for the people/humans rather than the users. This is a very human-centred design, this design is from the human perspective which allows for new ideas and designs to be created. these designers focus on user research, wireframes and developing the user flows to allow the design to be user-friendly.

Phycology for designers

Psychology plays a very important role in designing, this can be through research and observations of users allowing a better insight into the human mind including thoughts, problem-solving, and body language. Looking at psychology can help a designer become more intuitive, meaningful and usable designs. there are many principles of design which include:

1. Hicks law - is the time that takes to make a decision rises with the number of options available.
2. Millar’s law - 7 items can only be stored in the average person's memory when it is working.
3. Jakob’s law- users spend more time on other sites meaning that they prefer the sites to all work the same way.
4. Recognition rather than recall - humans have limited short-term memory and can only hold a certain amount of information at one time.
5. Limited scope awareness - only able to focus on particular items at one time if we are aware of it or not at all.

Looking at psychology adds value to user experience research looking at the behaviour and motions of the human. this will allow the gap between the user and the design to be filled by solving problems of how the user is expected and the actual actions of the users.

Accessibility

1. focus on people - people that will use the product - audience
2. find the right problem - fundamental of the problem - looking at the brief and researching
3. think of everything as a system - full circle/journey of the product
4. always validate your design - is it the correct solution to the brief

During the lecture, we were tasked to create a design that focused on the colour representation and how it is accessible to the user. I added a colour that was bright but still easy to read i had the text in different weights and the outlines of the subtitles with a block of contrasting colour.