Postmodernism is one of the most controversial art movements which happened from 1970-1990. it divided the ideas about art and design. postmodernist design ranges from ludicrous to luxurious. The key principles of this movement were complexity and contradiction, these designs were very dystopian and futuristic, and these designers used salvaged and distressed material. The use of vivid colours and exaggeration was prominent. the post-punk subculture was presented through videos and graphics.
Weingart is an internationally known figure in the graphic design and Swiss typography design community. during his time completing a two-year program at the Merz Acadamy, her learned the principles of typesetting, linocut and woodblock printing. I liked this work as it reminded me of Joseph Muller Brockmann’s work on the clear use of the grid systems, I also liked the use of the hierarchy of the text with the biggest text being the most important and the smaller text being less important allowing the user to see what the design is about without having to look into detail.
Paula Scher is a graphic designer, painter, and educator from America. Scher is considered one of the most influential designers as she closes the gap between pop culture and fine art. Scher explores typography for graphic design for companies like Tiffany and Co. answer the bank by making branding systems promotional materials packaging logos. She also works with companies such as Coca-Cola, Microsoft, Adobe, the Walt Disney Company, and the New York City Ballet. In 1991 she became a partner of the pentagram working in the New York office. Paula Scher's work focuses on the style of the typography also position, size and typeface. Scher has been influenced by her environment which is New York the light, noise and scale of the city which is present in most of her work. Paula Scher uses grid systems especially those of Joseph Muller Brockman as his idea of clear communication and theme. Postmodernism is explored in elements of playfulness, colour, expression, creativity and important themes for the ideals over work.
Jamie Reid’s most influential work was the record cover of the sex pistols’ single god save the Queen and has been deemed the most iconic image of the punk era. Jamie is a British artist and graphic designer. Jamie Reid was described as an iconoclast, punk, hippie, and anarchist. Jamie Reid has been influenced by politics and music. Jamie Reid’s’ style uses a collage of torn-up photocopies, screen prints, and bright colours to create a ransom note. An interesting feature that Reid sometimes includes is that he makes deliberate mistakes in his works. I liked his work as it has a historical meaning behind it but also the newspaper-like titles stand out to me. Many of Jamie’s pieces are being produced as posters, and t-shirts for campaigns like anti-capitalist, anti-war and for the environment
Neville Brody is a typographer, graphic designer, and art director he is famous for his reputation as a creative director for the 1950s Face magazine, but he also worked with record labels, and a range of international companies such as Apple, Coca-Cola, BBC Online, Channel 4 and The Times. Neville uses abstract shapes and elements for his pieces he also likes to distort elements to make them unique. Neville’s elements are similar to those of El Lissitzky and Swiss Typography. Brody uses a limited colour palette to express meaning and often uses black, white and red for his designs It can draw the viewer to a certain part of the design.
<aside> 💡 This is my favourite design is have looked at throughout the timeline of lectures because of the bright colours use of typography and how this is a rebellious era in art. I like how these designs are all covered in design but they still look balanced. I also like the designs of Jamie Reid as they have a hidden message which I think is cool. I also like the use of the typography orientation of Paula Scher’s work and how it foreshadows New York. I like the exaggeration of colour and the use of complementary colours in Theo’s design and how it is linked to the punk era.
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